Our main competition moved to a new location. Being the successful business men that they are, they have a small sign at the old location saying that they moved. The sign doesn’t provide any information on the new location or even provide a phone number. You can only see the sign from one direction as you are traveling down the road and it is small enough that you probably won’t be able to read it as you are driving past. I think that most people will just assume that they have completely gone out of business. (Several of our customers have already indicated as such) Talking with some people from our corporate office, you usually lose 20% of your business when you move to a new location because people won’t go through the effort to find you again. I kind of think they will probably be closer to 50%.
Anyway, the new location is about 1/3 the size of the old space and it much harder to find. I drove by it four times before I realized it was their new location. Only time will tell if the new location will work out for them.